Overview
Making people feel
the brand before they touch the product
Luxury retail design is a form of environmental storytelling — every surface, every sightline, every product placement is a decision about how a brand wants to be felt. Across five years within the Estée Lauder Companies portfolio, I worked at every scale of that discipline: from a prestige gifting activation at the Academy Awards to overscale retail installations at Bloomingdales and Bergdorf Goodman, to 3D concept development and launch unit planning for national retail rollouts.
This page documents four distinct bodies of work — each representing a different dimension of luxury brand environment design.
Tom Ford Beauty — Oscars Gifting Suite
A private gifting suite curated for Academy Awards weekend — product vignette design, spatial styling, and brand atmosphere at one of the most visible moments in the luxury beauty calendar. The suite balanced editorial restraint with the warmth required of a high-touch hospitality environment.
Tom Ford Beauty · Oscars Gifting Suite · Los Angeles, 2024
Retail Concept Environments
3D concept development and spatial planning for branded retail environments — translating campaign assets and brand visual language into physical installations that perform within strict retailer guidelines and sightline requirements.
Emporio Armani · Bloomingdales Visual Week Installations · NYC · SketchUp / V-Ray · 2025
Emporio Armani · Stronger With You · SketchUp concept · 2025
Tom Ford Beauty · Fragrance Seminar Presentation Environment · V-Ray · 2024
In-Store Styling & Floor Execution
Physical execution of branded environments within luxury department store settings — spatial merchandising, product elevation, and overscale storytelling installations that reinforce brand identity within shared retail floors.
Balmain Paris · Floor Layout Execution & Styling · Bergdorf Goodman, NYC · 2024
Jo Malone London · Seasonal WOW Installation Concept & Execution · Bloomingdales, NYC · 2024
Concept to Production Workflow
End-to-end development of retail launch units — from initial sketch and 3D concept through planogram development, brand sell-in documentation, and production-ready specifications for national retail rollout.
Retail Planning & Fixture Installation
3D SketchUp working files and display unit renders developed for retailer sell-in and production handoff — translating brand concepts into specification-ready documentation for national retail rollout.
Tom Ford Beauty · Vanilla Sex at Sephora "Find Your Fragrance Wall" Launch · 2023