Experiential Creative Director
Designing the spaces where transformation happens.
San Diego, California
Who I Am
My background spans digital campaign design, experiential activations, and visual merchandising — developed across the Estée Lauder Companies portfolio, where I worked across Tom Ford Beauty, Jo Malone London, Balmain Paris, La Mer, Aramis, and more.
What drives my practice is the space where sensation meets intention — where craft and consciousness combine to make people feel something they carry long after they leave the room.
Outside of client work, I'm a student of consciousness — exploring spirituality, sacred geometry, and the deeper architectures of human experience. I currently work as an independent creative director, partnering with wellness brands, retreat facilitators, and luxury venues to design experiences from concept through execution.
Sources of inspiration
Walt Disney Universe · Avatar · ILM
Imaginary Forces · Moment Factory
Selected Work
01
Site-Specific Experiential Design · ELC
A raw airplane hangar transformed into a sensorial journey of luxury and escape. From pitch to execution — concept, atmosphere design, florals, lighting, spatial choreography, and brand storytelling.
Enter the chamber02
Multi-Day Immersive Experience · ELC
A multi-brand, multi-day branded environment spanning arrival, main stage, interaction zones, and closing ritual — designed to move hundreds of people through a coherent emotional arc.
Enter the chamber03
AI-Integrated Spiritual Wellness Platform
A multi-modal VR sanctuary with seven healing realms — from concept and world-building through MVP testing on Meta Quest. Where spirit meets simulation, and technology serves transformation.
Enter the chamber04
Sacred Fashion Brand System · Speculative
A complete brand system for a gender-fluid sustainable fashion house — identity, color and type system, campaign art direction, multi-channel formats, packaging, and Figma component library.
Enter the chamber05
Visual Merchandising, Gifting Activations & Campaign Design · ELC
From the Tom Ford Beauty Oscars Gifting Suite to multi-brand digital campaigns — curating luxury brand environments, retail activations, and visual systems that make people feel the brand before they touch the product.
Enter the chamberWhat I Build
Full-arc experience design for retreats, ceremonies, and sacred gatherings. From the arrival ritual to the closing circle — every moment designed to hold the depth of what wants to happen.
Brand identity, campaign design, and experiential activations for wellness brands and conscious luxury houses. Translating a brand's values into environments and moments people feel in their body.
Environmental and brand design for astrologers, cosmic gathering series, and celestial-themed events. Making the invisible architectures of time and space visible, tangible, and felt.
Concept and creative direction for AI-powered wellness platforms and digital spiritual experiences. Designing the intersection of emerging technology and ancient human longing — with intention.
How I Work
Listening before designing
Understanding the experience before designing it. I begin by listening — to what you're building, who it's for, and what wants to exist. This phase involves deep conversation, site visits when possible, and a complete immersion in the brand world, the facilitator's intention, or the event's energetic purpose. Nothing is designed until the premise is right.
Building the structure that holds the experience
The spatial, sensory, and narrative framework. This is where concept becomes system — the floor plan, the lighting language, the arrival sequence, the material palette, the brand visual identity, the schedule as an emotional arc. Every decision is downstream of the founding intention.
Bringing it into the world
Overseeing every detail from concept through the moment it's felt. Vendor briefing, on-site creative direction, quality control, and the final calibration that makes a designed space feel lived-in and alive. The work isn't done until the room holds what it was designed to hold.
Begin Here
I'd love to begin.
San Diego, California · Available for retreat, brand, and experience projects worldwide.